HispanicPRNow

According to agency insiders, Quadrant Two Public Relations has been assigned the PR account of New York based event promoters, TV production and internet content house R. Paniagua, Inc.

“The fit with RPI is a good one, since their work is in both US Hispanic and general markets. RPI understands the need to hire an agency that has an impressive insight and track record of thought and tactical leadership in the Hispanic and Multicultural markets, in addition to strong general market capabilities,” said Jose Manuel De Jesus, President of Q2PR.

The assignment began with media relations for three major RPI events including the 21st Annual Hispanic Achievement Awards at Yankee Stadium, May 24; the DominoesStars.com National Puerto Rican Day Parade Celebrity Dominoes Party and tournament held at the cache LQ night Club in New York City on Wednesday, June 10; and McDonald’s FiestaTour Music Experience Tropical Night at the Seaport Concert Tribute to Eddie Palmieri’s 50th Anniversary in Latin Music, held June 11.

In addition, Q2PR will handle the 2009 Hispanic Heritage Day at the Ballpark and Latino Youth Baseball Initiative events produced by RPI with 10 pro-baseball teams in big league ballparks around the US.

RPI also produces events including Tropical Music Festivals at Orchard Beach, NY and North Miami Beach, FL, the World Domino Open at the Las Vegas Hilton, TV properties including the Latin Beat TV Show on BET Jazz, and internet properties including Latinobaseball.com, Latinoboxing.com, and VivaDomino.com among other exclusive media-leveraged event properties.

Quadrant Two PR (Q2PR) is a leading US Hispanic and Multicultural boutique PR agency. Q2PR was formed by J.M. De Jesus in 1994 and has a track record of services to companies throughout the Fortune 500 and beyond, including Ford Motor Company, Procter & Gamble, Colgate-Palmolive Company, Chase Home Finance, the FC Barcelona US Tour 2006, Pepsi, Anheuser Busch, CITGO/Petroleos de Venezuela, Main Events Boxing, and many others.

For further information about Quadrant Two Public Relations contact:
J.M. De Jesus or Leanne Drum at (646) 234-7196 or visit http://www.q2pr.com.

For further information about R. Paniagua, Inc. contact Ralph Paniagua at (212) 679-6755 or visit http://www.rpaniagua.com.

###

(New York, NY/Guttenberg, NJ) — April 29, 2009 – Influential boutique PR firm, QUADRANT TWO PR (Q2PR), announced the celebration of its fifteen years of doing business as one of the nation’s top Hispanic and multicultural marketing communications firms.
“We see it as an accomplishment to have even survived for a decade and a half,” says its President, José Manuel (“J.M”). De Jesús. “With global consolidation and the economic situation currently enveloping the nation it’s a true milestone for us.  This year-and for the next decade and a half-we look forward to continuing the expansion of our general market practice and a greater role in the U.S. Hispanic and multicultural markets by offering new services such as corporate media training, in addition to internet marketing capabilities.”

            Q2PR and its ownership and staff believe they have proven that its business model is sustainable, more viable, and better able to compete-and in some cases collaborate-with it’s much larger independent, holding company owned and affiliated agencies, top 25 Hispanic Advertising agency PR departments, and top 140 general market PR agency rivals, as listed by O’Dwyer PR Directories and publications. “We will continue to deliver our value proposition of personalized-‘turn on the dime’ PR services to our clients, in an even better fashion than we have for the past 15 years” De Jesús concluded.
            QUADRANT TWO PR (and its predecessor company Quadrant II Media Corp.) was formed by De Jesus in 1994. It first client was professional boxing promotion company Main Events Monitor, under the leadership of the late Dan Duva and the Duva family. Many other client projects from throughout and beyond the Fortune 500 followed as a result of the launch of this company.  Many firms and their agencies have utilized Q2PR’s proactive marketing and PR counsel.
            The firm has successfully completed work on behalf of companies including Team FC Barcelona, Ford Motor Company, Colgate-Palmolive, Bristol-Myers Squibb, Chase Home Finance, Pepsi, Anheuser Busch, Procter and Gamble, Perdue Farms, Kraft Foods, Welch’s Purple Grape Juice, Aveda, Wells Fargo, Banco Popular, and Fleet Bank, among many others.

Recent clients include the National Association of Hispanic MBA’s national leadership office in Irving, TX and its Denver, CO chapter; the National Society of School Nurses and the National Foundation for Infectious Diseases (through their AOR, the Cooney  Waters Group), Hispanic Heritage Day at the Ballpark in six MLB stadiums across the country, the CITGO Little League Baseball Equipment Giveaway Initiative in association with four big league baseball teams in dense Hispanic markets, Latinobaseball.com, Latinoboxing.com (through marketing agency and publishers, R. Paniagua, Inc.) 
            For further information about QUADRANT TWO PR or J.M. De Jesus, visit http://www.q2pr.com or contact us (646) 234-7196.
                                                                          ###

By J.M. De Jesus

By now I hope most or all of you have heard that we have a new President and not the least of the grandeur of it all is the fact that he is an African-American. 

Barack Obama has done something that I am completely awestruck over in winning this presidential election.  This is something that I had given up the thought of ever seeing in my lifetime, a “Black President.”  In my mind this country was still too racist and not ready for such a thing.

Today, I can proudly say that I am a Puerto Rican-American who believes in the true meaning of this country’s creed.  I find myself overcome with the joy that hope for change can bring.  Oh my God!  Has
America finally grown up, in my lifetime?  Finally, we Americans of all colors and races and our country are ‘walking the walk’ as well as ‘talking the talk’ of opportunity and diversity that it is known for.  

With his nearly flawless and Uber-consistent campaign, Obama has united America in an unprecedented manner for any Presidential candidate or commander in chief.  The total voter turnout as reported by WINS NY radio as of the writing of this column stands at the second highest level in the history of the United States political process, second only to the 65+% experienced in 1908 before women were allowed the right to vote.  That other red states such as Florida would go Democratic was a complete shock to me with its sometimes reactionary Cuban majority.  NBC reported that Orlando was a major victory for the Obama campaign.  Coincidentally, Orlando is a largely Puerto Rican community.  Never before has the vote of each community seemingly meant so much in a Presidential race.     

But this is only one of the incredible elements that made this election the most exciting and interesting in my entire life.  That educated white voters in Pennsylvania would vote Democratic and vote in large numbers for Obama, is one of the clearest indications of the sentiment and expression of desire for change that has overtaken this country in reaction to eight years of a failed Republican administration.

I know I’m not the only person who is surprised and happy with the outcome.  The Obama campaign has galvanized the good will and call to action for millions of Americans of all races and backgrounds. 

I for one, am proud of my country on this historic day; more so than about anything or anyone else.  At a ripe age of around 400, America has grown up to fulfill the promise created by its founding fathers then; “that this is a government by the people, for the people.”  These are not just words my friends:  The United States of America IS the greatest nation on earth and we have now proven it to the world.  This will no-doubt make the U.S. a shining example to the rest of the globe at a time when our policies around the world make us hated by even some citizens of our ally countries.  This is Democracy in action, and this is how it’s done.
JM De Jesus
Publisher, www.HispanicPRNow.blog.com
&
President
QUADRANT TWO PR
Guttenberg, NJ

By J.M. De Jesus

This week’s New Yorker cover page caricature depicting the Obamas as Muslim extremists and flag burners is over the top, in the opinion of this editor.

Is it a satirical view in its own right of how Republican war and fear mongers have characterized the Obamas?  Perhaps, but the cover is definitely in poor taste.  It’s bad enough that the conservatives are constantly at this man’s heels, but to have the press take way too much creative freedom is bad business and even worse satire. 

So in the opinion of HispanicPRNow, “Hey New Yorker, take a chill pill with the caricatures.” 

You guys ought to know better and while the satire IS cutting, we’re wondering whom it is you are trying to criticize, the conservatives for their portrayal, or the Obamas who just happen to have an African sounding name. 

We think you should print an apology and excuse yourselves for this kind of backhanded sleaze.

J.M. De Jesús

President

QUADRANT TWO PR

& Publisher, www.HispanicPRNow.blog.com

 

This entry in the HispanicPRNow blog is an open lettter to Tim Russert.  Yes, I know you’re gone now and will never read it.  But I have to tell you Tim, though I never knew you, I trusted your face and every word that came from your well informed mouth. 
There is no journalist in the history of political coverage in my lifetime about whom I can write this publicly that shares that distinction.  Politics holds a funny dichotomy in my life. I hate the dirty games and even dirtier back room deals.  The burden of being able to read through the lies of “official versions” and between the lines of the actual events and differentiating between the truth and that which the public is fed by our leaders is both a blessing and a curse for me.
Somehow Tim, you helped me make sense of the lies Menken referred to as “the bandages of soft illusion,” when he wrote about how much Americans love daring liars a century ago. 
No doubt, that some of America’s political leaders (and the rest of the world too) are truly some of the most daring liars in the history of mankind.  
You took these people on ‘mano a mano’ when and wherever you possibly could, and for this I admired and respected you  more deeply than even my most eloquent words can describe.  The information from Meet the Press was gospel to me and your trustworthy face and work made this possible.  I have suffered a loss by losing you even though we never met.  Every sunday, I knew where to go for the basis of my political education and news and you were there.
I think what bothers me more than anything else Tim, is that here we are in the most significant step in the political history of our nation.  This is a ‘corner turning’ event at the very least for America, which finally seems to be growing up.  Here we have the first woman and African American male to ever come this far in the history of electoral politics. YOU, the journalist who-in my opinion-has earned more of a right than anyone in our profession to be there to witness and report about this, is not going to be there in body. In spirit, I have no doubt that you will make your way to witness this somehow. 
I will miss your keen analysis and observation and hope that somewhere in some form, you will be watching this history in the making. 
My kindest memories and regards to you Tim, your family and colleagues, who I know will miss you, as will this fan and fellow journalist you never personally knew but whose trust you won over with your work.
J.M. De Jesus
President
QUADRANT TWO PR
Guttenberg, NJ

NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP

TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR

San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

###

December 3, 2007 – Guttenberg, NJ – Reminding marketers that bigger does not mean better, QUADRANT TWO PR President, J.M. De Jesús made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.

Twenty years of track record and assignment after assignment from both Fortune 500 and the small business community should be a tell-tale sign for anyone seeking a top level US agency to oversee their PR outreach,” said Jose Manuel De Jesus, President & CEO of QUADRANT TWO PUBLIC RELATIONS.  

“The results cannot be refuted and they do not belong to anyone in Latin America .  Our agency is run and operated by U.S. Domestic Hispanic market experts.  Some may tell you that you should be quick to grab up all the talent that exists in some Latin American country, my argument is that there is a whole lot better talent who can speak directly to your audience right here in the US of A.  One cannot possibly expect someone whose culture and creativity are adequate for super polarized Latin countries and then apply that same creativity and knowledge to the U.S. domestic landscape without the risk of failure 99 out of 100 times.” De Jesus went on to say. 

“It is for this reason that we wouldn’t import a global agency veteran with 50 years of experience in the African markets to do African American market.  It simply wouldn’t work because this is a different market,” De Jesus added.

Since 1994 QUADRANT TWO PR has offered its clients expert counsel including US Hispanic, multicultural and general market work that is superb.  Its past clients include Ford Motor Company, Procter & Gamble, Warner Brothers Pictures, Lista-Latina.com, CITGO, Chase Home Finance, Banco Popular, Wells Fargo, Fleet Bank and Hennessey among others.

“Every day we prove that much larger agencies are following our lead on media relations and PR in general by copying our releases and our style of approach to the media.  One guy even copied our name until he saw the tthere was no way he could outmarket us,” De Jesus added confidently.  “The larger agencies copy what we do all the time and their clients don’t seem to mind.  This week we were being considered by a Presidential campaign, next week the stars are the limit.” 

For more information log on to: www.q2pr.com.

###

Contact:         J.M. De Jesús

                       (646) 234-7196

                        jm@q2pr.com

Companies Support Underprivileged Inner-City Latino Kids; Distribute New
Baseball Equipment in Top Hispanic Markets

New York, N.Y. (Sep. 4, 2007) – For more than 100 years, Latinos have made
significant historic contributions to the game of baseball and its
development on a global level. In recognition of this passion,
LatinoBaseball.com announces the Urban Youth Baseball Initiative to
support and promote the game among deserving Latino inner-city youth.
        Since many of today’s superstar franchise players are of Hispanic
descent, it’s understandable that baseball is growing at an even higher
rate of popularity among urban Latino youth than any other ethnic group.
        “We applaud the legacy of modern superstars and the current growth they
are encouraging among Latino youth in the inner cities,” said Ralph
Paniagua, president of
R. Paniagua Inc. (RPI), and publisher of LatinoBaseball.com.  “In
addition, we recognize the efforts of the coaches who take the time to
organize and operate youth baseball leagues throughout America.”
        “We have, however, noticed that some kids aren’t able to gain
access to some of the most basic baseball equipment such as
gloves, bats and baseballs.  Although participation in baseball
among Latino inner-city youth is on the rise, the equipment they
both need and deserve is often beyond their reach,” said Paniagua.
“Programs that supply these needs are thankfully made possible
with the assistance of good corporate citizens like CITGO
Petroleum Corp., the Venezuelan oil concern.”
        In four cities, including Miami, Houston, New York and Chicago, 50 Latino
youth baseball teams will be hand-selected by their local big league team
to participate in the grassroots initiative.  Four of the selected teams
will then win the opportunity to play in a “round robin” mini-tournament,
and the winning team in each city will be featured during the Hispanic
Heritage Day at the Ballpark festivities.
        The Urban Youth Baseball Initiative and mini-tournament will take
place at a local ball field chosen by each professional big league
baseball team. The dates for those tournaments are as follows:
Miami on Sept. 1, Houston on Sept. 15, New York on Sept. 21, and
Chicago on Sept. 26, from 9 to 4 p.m.  The Hispanic Heritage Day
at the Ballpark events will occur during the regularly scheduled
big league baseball game that evening.
        “Everyone will be a winner. All of the kids involved will be treated to a
day of ballpark food and beverages while watching the mini-tournaments,”
said Paniagua. “We would like to thank CITGO for its commitment to
baseball and its dedication to making dreams a reality for inner-city
youth.”
        In addition to CITGO’s sponsorship, the company will also provide each
team with an equipment bag including 15 new baseball gloves for kids age
12-13, three bats and a dozen baseballs.
Latinobaseball.com is also planning an online Latino baseball history
contest for teams located outside of the four participating Urban Youth
Baseball Initiative markets, which will provide an opportunity for
additional urban youth baseball teams to win an equipment bag of their
own.
        LatinoBaseball.com is the premiere Web site documenting the
history of Latinos in the game of baseball.  The site offers the
latest statistics on big league players who are Latinos, as well
as historical data and articles of interest on the great Latino
players of yesteryear. In addition, visitors can find an online
database of facts and figures on Latinos and their contributions
to professional big-league baseball history, the Caribbean World
Series and the Caribbean Winter League.
        Hispanic Heritage Day at the Ballpark honors the achievements of past and
present star Latino ballplayers in the big leagues with a four-minute
scoreboard video presentation to the fans, followed by an on-field award
presentation to a current Latino baseball star and legend of the game for
their achievements on and off the field.  Fans in each city are
encouraged to log on to www.LatinoBaseball.com to vote for their local
team’s recipient of the Latino Baseball Player of the Year Award.

About Latinobaseball.com:
        Latinobaseball.com, first produced as a magazine in 1990, is published by
R. Paniagua, Inc. RPI is committed to excellence in providing
qualitative, integrated, media-leveraged Latino marketing communications
programs that are relevant and provide value to the community. RPI is
among the most unique and innovative media content providers and urban
events marketing firm in the US and serving the Latino community.  The
firm targets US based Latino audiences with exciting event promotions
that deliver this exciting consumer segment and a healthy return on
investment.  For more information about these and other RPI events and
media properties, log on to www.LatinoBaseball.com or call Ralph Paniagua
at (212) 679-6755.

About CITGO:
CITGO, based in Houston, is a refiner, transporter and marketer of
transportation fuels, lubricants, petrochemicals, refined waxes, asphalt
and other industrial products.  The company is owned by PDV America, Inc.,
an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the
national oil company of the Bolivarian Republic of Venezuela.  For more
information visit www.citgo.com.

                                         Contacts: Ralph Paniagua
                                          R. Paniagua, Inc.
                                          212/679-6755 (office)
                                          917/446-3346 (cell)
                                          Ralph@rpaniagua.net

                                          J.M. De Jesús
                                          QUADRANT TWO PR
                                          (646) 234-7196
                                          jm@q2pr.com