Wednesday, November 18, 2009

RELATED COMPANIES INVITA A LA PRENSA LOCAL A UNA GIRA DEL CENTRO COMERCIAL GATEWAY CENTER AT BRONX TERMINAL MARKET

La empresa Related Companies recibirá a miembros de la prensa local para darle un paseo y
llevarles a conocer lo que es el Centro Comercial Gateway Center at Bronx Terminal Market, con
una recepción especial después del paseo, el Viernes, 20 de noviembre a las 2pm.
La gira y paseo se iniciará al frente del restaurante Applebee’s localizado en la primera planta del centro y terminará con una recepción allí mismo. Es una gran oportunidad para que la prensa de a conocer a sus audiencias las facilidades del Centro Gateway e mostrar como hacerse familiar con una nueva comunidad de detallistas en el Centro Comercial Gateway Center at Bronx Terminal Market. El Gateway Center at Bronx Terminal Market ocupa un millón de pies cuadrados coninversión de $500 millones de dólares.
Este es el lugar más grande donde se vende al detalle en la ciudad de Nueva York por décadas y es un nuevo miembro del esfuerzo por desarrollar el Sur del Bronx, generando la tan esperada opción de comprar al detalle así como abriendo oportunidades de trabajo para el 1.4 millón de residentes del llamado Condado de la Salsa. El Centro Comercial Gateway Center at Bronx Terminal Market incluye una excitante mezcla de detallistas de primera clase, así como restaurantes para toda la familia, incluyendo: BJ’s (el primero en el Bronx), Home Depot, Best Buy, Target, Bed, Bath & Beyond (el primero en el Bronx), Marshall’s, Raymour & Flanigan, Staples, Toys”R”Us/Babies“R“Us Superstore (primera en el Bronx) y Applebee’s. Otros restaurantes y tiendas incluyen Youngworld, y Michael’s (el primero en el Bronx). Conway abrirá un local en los próximos ocho meses.
El centro también será el lugar para celebrar las fiestas navideñas que se aproximan, ya que sin dudas se convertirá en el lugar donde irán jóvenes y adultos a la serie de eventos “Miércoles del Invierno” (Winter Wednesdays) con actividades y especiales de las tiendas. La serie culminará con la procesión de los Tres Reyes Magos, el 9 de enero 2010.
El centro comercial Gateway Center at Bronx Terminal Market ha creado un estimado de 2,100 trabajos permanentes en las tiendas y cuando esté totalmente abierto, 2,900 trabajos de construcción bajo contratos con las uniones del Sur del Bronx. Aproximadamente el 40% de los contratos de construcción fueron concedidos a compañías ubicadas en ese condado y cerca del 15% entregados a negocios y empresas en las que las mujeres y las minorías tienen el 51% de las acciones.
Mas de 1.100 residentes del condado ya han sido contratados para trabajar permanentemente por las firmas comerciales, llenando así, el 67% de las posiciones disponibles. Le pedimos a los miembros de la prensa, que estén al frente del Applebee’s a las 2:00 PM en punto para el paseo. Después, habrá una recepción con refrescos. Para registrarse y recibir credenciales que le permitan participar y cualquier otra información, llame ha
J. M. De Jesús, a Quadrant Two PR, al (646) 234-7196. O escríbale a jm@q2pr.com

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Friday, November 6, 2009

Yankees Win It in 2009!

The NY Yankees, the greatest franchise in sports history was treated to a heroes tribute by eager New Yorkers who at many instances appeared to be ecstatic about their team winning the World Series of MLB.

Those of us that are die hard Yankee fans from the NY/NJ tri-state region  know that they are owing a lot of success to all of the players but especially the Latino stars like A-Rod, Mariano, and others.  Our hearts and minds are with you all today, NY Yankees. Your amazing play makes us all winners!

Surely the next site update on Latinobaseball.com will be loaded with information, stats and photos. Surely when they won, the Yankees had no idea that they were doing it for us all. Congratulations NY Yankees and all of its players, team management and personnel.

J.M. De Jesus

President

Quadrant Two PR

Guttenberg, NJ

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Wednesday, September 30, 2009

Clubbing at “Eden” for a Great Cause: Honoring Cristian Rivera and Finding a Cure for Pontine Glioma

cristianat5

By J.M. De Jesus, President, Quadrant Two PR

 

Last night’s Cristian Rivera Foundation event Manhattan’s Club Eden was packed with many music and business impresarios in general.   This is a 6 year old child who lost his life to this inoperable pediatric disease. I was invited by my dear friend Ralph Paniagua, President of R. Paniagua, Inc., who was kind enough to share one of his tickets with me.  The event raised cash and awareness of a devastating and rare disease-Pontine Glioma-, which is brain tumors that largely affect children, ages 5-10.  “Sadly, it took my little guy who was only six years old”, said John “Gungie” Rivera, entrepreneur and nightclub promoter, who is also the father of Cristian, during one of his addresses to those gathered last night hoping that their support would comfort the Rivera family and someday, facilitate a cure.  

The event was top notch and was attended by many VIPs from the NYC Latin scene and some of the doctors who fought bravely for Cristian’s life from Memorial Sloan Kettering and other institutions. 

The event featured a performance by Oro Sólido, but not before observing a minute of silence for deceased record producer and nightclub owner Ralph Mercado, Sr.. His son and daughter were in attendance and a heartfelt Happy Birthday goes out to Ralph, Jr. who was also celebrating his birthday last night.  Also in attendance was actor Luis Guzman who told me about working on his upcoming HBO series role in John From Cincinnati, in which he plays the role of Ramon Gaviota.  

The event was colorful to say the least and featured many models and other beautiful people.    An unidentified artist was on hand and literally brush-painted a topless and near nude female model wearing only a bikini bottom from head to toe, by brush.

The crowd of invitees was beautiful and influential.  It included the lovely Kim Loan, President/Director of PR Girls modeling agency (who is not exactly bad looking herself), restaurant impresario Jimmy Rodriguez, and Dina from Real Housewives of New Jersey, among others.  To give you an idea of how influential this crowd of VIPs was, among those in attendance was mayoral hopeful Thompson who greeted the crowd to wish the family well and hope that a cure would be found soon.  Naturally, if you’re a Democrat he wants your vote for Mayor of NYC in the upcoming election.

The food was also fantastic and featured treats from celebrity chefs Ricardo Cardona and Alex Garcia and was sponsored by Sofrito, Sazon, Hudson River Café, Mamajuana Café, and 809 Bar & Grill.  For me, the “Ropa Vieja”(or shredded beef) on a toston, the ceviche, and the flan, were the culinary hits of the evening. 

 

If you are interested in supporting the Cristian Rivera Foundation and the search for a cure for Pontine Glioma visit http://www.cristianriverafoundation.org and click on the “Donate” button. You can also show your support by purchasing a wristband from the site.  Additionally you can mail a check to: The Cristian Rivera Foundation
9 East 38th St, Suite 901
New York, NY 10016.    

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Tuesday, June 16, 2009

R. PANIAGUA INC. SELECTS QUADRANT TWO PUBLIC RELATIONS AS IN-HOUSE EVENTS AND MEDIA PROPERTY PR AGENCY

According to agency insiders, Quadrant Two Public Relations has been assigned the PR account of New York based event promoters, TV production and internet content house R. Paniagua, Inc.

“The fit with RPI is a good one, since their work is in both US Hispanic and general markets. RPI understands the need to hire an agency that has an impressive insight and track record of thought and tactical leadership in the Hispanic and Multicultural markets, in addition to strong general market capabilities,” said Jose Manuel De Jesus, President of Q2PR.

The assignment began with media relations for three major RPI events including the 21st Annual Hispanic Achievement Awards at Yankee Stadium, May 24; the DominoesStars.com National Puerto Rican Day Parade Celebrity Dominoes Party and tournament held at the cache LQ night Club in New York City on Wednesday, June 10; and McDonald’s FiestaTour Music Experience Tropical Night at the Seaport Concert Tribute to Eddie Palmieri’s 50th Anniversary in Latin Music, held June 11.

In addition, Q2PR will handle the 2009 Hispanic Heritage Day at the Ballpark and Latino Youth Baseball Initiative events produced by RPI with 10 pro-baseball teams in big league ballparks around the US.

RPI also produces events including Tropical Music Festivals at Orchard Beach, NY and North Miami Beach, FL, the World Domino Open at the Las Vegas Hilton, TV properties including the Latin Beat TV Show on BET Jazz, and internet properties including Latinobaseball.com, Latinoboxing.com, and VivaDomino.com among other exclusive media-leveraged event properties.

Quadrant Two PR (Q2PR) is a leading US Hispanic and Multicultural boutique PR agency. Q2PR was formed by J.M. De Jesus in 1994 and has a track record of services to companies throughout the Fortune 500 and beyond, including Ford Motor Company, Procter & Gamble, Colgate-Palmolive Company, Chase Home Finance, the FC Barcelona US Tour 2006, Pepsi, Anheuser Busch, CITGO/Petroleos de Venezuela, Main Events Boxing, and many others.

For further information about Quadrant Two Public Relations contact:
J.M. De Jesus or Leanne Drum at (646) 234-7196 or visit http://www.q2pr.com.

For further information about R. Paniagua, Inc. contact Ralph Paniagua at (212) 679-6755 or visit http://www.rpaniagua.com.

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Wednesday, April 29, 2009

QUADRANT TWO PR CELEBRATES 15th ANNIVERSARY NEW SERVICES INCLUDE MEDIA TRAINING


(New York, NY/Guttenberg, NJ) — April 29, 2009 – Influential boutique PR firm, QUADRANT TWO PR (Q2PR), announced the celebration of its fifteen years of doing business as one of the nation’s top Hispanic and multicultural marketing communications firms.
“We see it as an accomplishment to have even survived for a decade and a half,” says its President, José Manuel (“J.M”). De Jesús. “With global consolidation and the economic situation currently enveloping the nation it’s a true milestone for us.  This year-and for the next decade and a half-we look forward to continuing the expansion of our general market practice and a greater role in the U.S. Hispanic and multicultural markets by offering new services such as corporate media training, in addition to internet marketing capabilities.”

            Q2PR and its ownership and staff believe they have proven that its business model is sustainable, more viable, and better able to compete-and in some cases collaborate-with it’s much larger independent, holding company owned and affiliated agencies, top 25 Hispanic Advertising agency PR departments, and top 140 general market PR agency rivals, as listed by O’Dwyer PR Directories and publications. “We will continue to deliver our value proposition of personalized-‘turn on the dime’ PR services to our clients, in an even better fashion than we have for the past 15 years” De Jesús concluded.
            QUADRANT TWO PR (and its predecessor company Quadrant II Media Corp.) was formed by De Jesus in 1994. It first client was professional boxing promotion company Main Events Monitor, under the leadership of the late Dan Duva and the Duva family. Many other client projects from throughout and beyond the Fortune 500 followed as a result of the launch of this company.  Many firms and their agencies have utilized Q2PR’s proactive marketing and PR counsel.
            The firm has successfully completed work on behalf of companies including Team FC Barcelona, Ford Motor Company, Colgate-Palmolive, Bristol-Myers Squibb, Chase Home Finance, Pepsi, Anheuser Busch, Procter and Gamble, Perdue Farms, Kraft Foods, Welch’s Purple Grape Juice, Aveda, Wells Fargo, Banco Popular, and Fleet Bank, among many others.

Recent clients include the National Association of Hispanic MBA’s national leadership office in Irving, TX and its Denver, CO chapter; the National Society of School Nurses and the National Foundation for Infectious Diseases (through their AOR, the Cooney  Waters Group), Hispanic Heritage Day at the Ballpark in six MLB stadiums across the country, the CITGO Little League Baseball Equipment Giveaway Initiative in association with four big league baseball teams in dense Hispanic markets, Latinobaseball.com, Latinoboxing.com (through marketing agency and publishers, R. Paniagua, Inc.) 
            For further information about QUADRANT TWO PR or J.M. De Jesus, visit http://www.q2pr.com or contact us (646) 234-7196.
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Wednesday, November 5, 2008

“NEVER IN MY LIFETIME”…

By J.M. De Jesus

 

By now I hope most or all of you have heard that we have a new President and not the least of the grandeur of it all is the fact that he is an African-American. 

 

Barack Obama has done something that I am completely awestruck over in winning this presidential election.  This is something that I had given up the thought of ever seeing in my lifetime, a “Black President.”  In my mind this country was still too racist and not ready for such a thing.

 

Today, I can proudly say that I am a Puerto Rican-American who believes in the true meaning of this country’s creed.  I find myself overcome with the joy that hope for change can bring.  Oh my God!  Has
America finally grown up, in my lifetime?  Finally, we Americans of all colors and races and our country are ‘walking the walk’ as well as ‘talking the talk’ of opportunity and diversity that it is known for.  

 

With his nearly flawless and Uber-consistent campaign, Obama has united America in an unprecedented manner for any Presidential candidate or commander in chief.  The total voter turnout as reported by WINS NY radio as of the writing of this column stands at the second highest level in the history of the United States political process, second only to the 65+% experienced in 1908 before women were allowed the right to vote.  That other red states such as Florida would go Democratic was a complete shock to me with its sometimes reactionary Cuban majority.  NBC reported that Orlando was a major victory for the Obama campaign.  Coincidentally, Orlando is a largely Puerto Rican community.  Never before has the vote of each community seemingly meant so much in a Presidential race.     

 

But this is only one of the incredible elements that made this election the most exciting and interesting in my entire life.  That educated white voters in Pennsylvania would vote Democratic and vote in large numbers for Obama, is one of the clearest indications of the sentiment and expression of desire for change that has overtaken this country in reaction to eight years of a failed Republican administration.

 

 

I know I’m not the only person who is surprised and happy with the outcome.  The Obama campaign has galvanized the good will and call to action for millions of Americans of all races and backgrounds. 

 


I for one, am proud of my country on this historic day; more so than about anything or anyone else.  At a ripe age of around 400, America has grown up to fulfill the promise created by its founding fathers then; “that this is a government by the people, for the people.”  These are not just words my friends:  The United States of America IS the greatest nation on earth and we have now proven it to the world.  This will no-doubt make the U.S. a shining example to the rest of the globe at a time when our policies around the world make us hated by even some citizens of our ally countries.  This is Democracy in action, and this is how it’s done.
JM De Jesus
Publisher, www.HispanicPRNow.blog.com
&
President
QUADRANT TWO PR
Guttenberg, NJ

Posted by JM at 16:16:03 | Permalink | No Comments »

Monday, July 14, 2008

New Yorker Satire Over the Line


 

By J.M. De Jesus

This week’s New Yorker cover page caricature depicting the Obamas as Muslim extremists and flag burners is over the top, in the opinion of this editor.

Is it a satirical view in its own right of how Republican war and fear mongers have characterized the Obamas?  Perhaps, but the cover is definitely in poor taste.  It’s bad enough that the conservatives are constantly at this man’s heels, but to have the press take way too much creative freedom is bad business and even worse satire. 

So in the opinion of HispanicPRNow, “Hey New Yorker, take a chill pill with the caricatures.” 

You guys ought to know better and while the satire IS cutting, we’re wondering whom it is you are trying to criticize, the conservatives for their portrayal, or the Obamas who just happen to have an African sounding name. 

We think you should print an apology and excuse yourselves for this kind of backhanded sleaze.

J.M. De Jesús

President

QUADRANT TWO PR

& Publisher, www.HispanicPRNow.blog.com

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Saturday, June 28, 2008

TIM RUSSERT I NEVER KNEW YE

 

This entry in the HispanicPRNow blog is an open lettter to Tim Russert.  Yes, I know you’re gone now and will never read it.  But I have to tell you Tim, though I never knew you, I trusted your face and every word that came from your well informed mouth. 
There is no journalist in the history of political coverage in my lifetime about whom I can write this publicly that shares that distinction.  Politics holds a funny dichotomy in my life. I hate the dirty games and even dirtier back room deals.  The burden of being able to read through the lies of “official versions” and between the lines of the actual events and differentiating between the truth and that which the public is fed by our leaders is both a blessing and a curse for me.
Somehow Tim, you helped me make sense of the lies Menken referred to as “the bandages of soft illusion,” when he wrote about how much Americans love daring liars a century ago. 
No doubt, that some of America’s political leaders (and the rest of the world too) are truly some of the most daring liars in the history of mankind.  
You took these people on ‘mano a mano’ when and wherever you possibly could, and for this I admired and respected you  more deeply than even my most eloquent words can describe.  The information from Meet the Press was gospel to me and your trustworthy face and work made this possible.  I have suffered a loss by losing you even though we never met.  Every sunday, I knew where to go for the basis of my political education and news and you were there.
I think what bothers me more than anything else Tim, is that here we are in the most significant step in the political history of our nation.  This is a ‘corner turning’ event at the very least for America, which finally seems to be growing up.  Here we have the first woman and African American male to ever come this far in the history of electoral politics. YOU, the journalist who-in my opinion-has earned more of a right than anyone in our profession to be there to witness and report about this, is not going to be there in body. In spirit, I have no doubt that you will make your way to witness this somehow. 
I will miss your keen analysis and observation and hope that somewhere in some form, you will be watching this history in the making. 
My kindest memories and regards to you Tim, your family and colleagues, who I know will miss you, as will this fan and fellow journalist you never personally knew but whose trust you won over with your work.
J.M. De Jesus
President
QUADRANT TWO PR
Guttenberg, NJ

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Q2PR PRESENTS NSHMBA PUERTO RICO MEDIA TRAINING WORKSHOP

NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP


TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR


San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

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Sunday, December 2, 2007

QUADRANT TWO PR REMINDS INDUSTRY: THE BEST IS NOT ALWAYS THE BIGGEST

 

BOUTIQUE FIRM LEADS CUTTING EDGE CHARGE
IN PR & MARCOMM


December 3, 2007 – Guttenberg, NJ – Reminding marketers that bigger does not mean better, QUADRANT TWO PR President, J.M. De Jesús made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.

Twenty years of track record and assignment after assignment from both Fortune 500 and the small business community should be a tell-tale sign for anyone seeking a top level US agency to oversee their PR outreach,” said Jose Manuel De Jesus, President & CEO of QUADRANT TWO PUBLIC RELATIONS.  


“The results cannot be refuted and they do not belong to anyone in Latin America .  Our agency is run and operated by U.S. Domestic Hispanic market experts.  Some may tell you that you should be quick to grab up all the talent that exists in some Latin American country, my argument is that there is a whole lot better talent who can speak directly to your audience right here in the US of A.  One cannot possibly expect someone whose culture and creativity are adequate for super polarized Latin countries and then apply that same creativity and knowledge to the U.S. domestic landscape without the risk of failure 99 out of 100 times.” De Jesus went on to say. 

“It is for this reason that we wouldn’t import a global agency veteran with 50 years of experience in the African markets to do African American market.  It simply wouldn’t work because this is a different market,” De Jesus added.


Since 1994 QUADRANT TWO PR has offered its clients expert counsel including US Hispanic, multicultural and general market work that is superb.  Its past clients include Ford Motor Company, Procter & Gamble, Warner Brothers Pictures, Lista-Latina.com, CITGO, Chase Home Finance, Banco Popular, Wells Fargo, Fleet Bank and Hennessey among others.


“Every day we prove that much larger agencies are following our lead on media relations and PR in general by copying our releases and our style of approach to the media.  One guy even copied our name until he saw the tthere was no way he could outmarket us,” De Jesus added confidently.  “The larger agencies copy what we do all the time and their clients don’t seem to mind.  This week we were being considered by a Presidential campaign, next week the stars are the limit.” 


For more information log on to: www.q2pr.com.


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Contact:         J.M. De Jesús

                       (646) 234-7196

                        jm@q2pr.com

 

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