HispanicPRNow

NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP

TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR

San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

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December 3, 2007 – Guttenberg, NJ – Reminding marketers that bigger does not mean better, QUADRANT TWO PR President, J.M. De Jesús made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.

Twenty years of track record and assignment after assignment from both Fortune 500 and the small business community should be a tell-tale sign for anyone seeking a top level US agency to oversee their PR outreach,” said Jose Manuel De Jesus, President & CEO of QUADRANT TWO PUBLIC RELATIONS.  

“The results cannot be refuted and they do not belong to anyone in Latin America .  Our agency is run and operated by U.S. Domestic Hispanic market experts.  Some may tell you that you should be quick to grab up all the talent that exists in some Latin American country, my argument is that there is a whole lot better talent who can speak directly to your audience right here in the US of A.  One cannot possibly expect someone whose culture and creativity are adequate for super polarized Latin countries and then apply that same creativity and knowledge to the U.S. domestic landscape without the risk of failure 99 out of 100 times.” De Jesus went on to say. 

“It is for this reason that we wouldn’t import a global agency veteran with 50 years of experience in the African markets to do African American market.  It simply wouldn’t work because this is a different market,” De Jesus added.

Since 1994 QUADRANT TWO PR has offered its clients expert counsel including US Hispanic, multicultural and general market work that is superb.  Its past clients include Ford Motor Company, Procter & Gamble, Warner Brothers Pictures, Lista-Latina.com, CITGO, Chase Home Finance, Banco Popular, Wells Fargo, Fleet Bank and Hennessey among others.

“Every day we prove that much larger agencies are following our lead on media relations and PR in general by copying our releases and our style of approach to the media.  One guy even copied our name until he saw the tthere was no way he could outmarket us,” De Jesus added confidently.  “The larger agencies copy what we do all the time and their clients don’t seem to mind.  This week we were being considered by a Presidential campaign, next week the stars are the limit.” 

For more information log on to: www.q2pr.com.

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Contact:         J.M. De Jesús

                       (646) 234-7196

                        jm@q2pr.com