HispanicPRNow

 

This entry in the HispanicPRNow blog is an open lettter to Tim Russert.  Yes, I know you’re gone now and will never read it.  But I have to tell you Tim, though I never knew you, I trusted your face and every word that came from your well informed mouth. 
There is no journalist in the history of political coverage in my lifetime about whom I can write this publicly that shares that distinction.  Politics holds a funny dichotomy in my life. I hate the dirty games and even dirtier back room deals.  The burden of being able to read through the lies of “official versions” and between the lines of the actual events and differentiating between the truth and that which the public is fed by our leaders is both a blessing and a curse for me.
Somehow Tim, you helped me make sense of the lies Menken referred to as “the bandages of soft illusion,” when he wrote about how much Americans love daring liars a century ago. 
No doubt, that some of America’s political leaders (and the rest of the world too) are truly some of the most daring liars in the history of mankind.  
You took these people on ‘mano a mano’ when and wherever you possibly could, and for this I admired and respected you  more deeply than even my most eloquent words can describe.  The information from Meet the Press was gospel to me and your trustworthy face and work made this possible.  I have suffered a loss by losing you even though we never met.  Every sunday, I knew where to go for the basis of my political education and news and you were there.
I think what bothers me more than anything else Tim, is that here we are in the most significant step in the political history of our nation.  This is a ‘corner turning’ event at the very least for America, which finally seems to be growing up.  Here we have the first woman and African American male to ever come this far in the history of electoral politics. YOU, the journalist who-in my opinion-has earned more of a right than anyone in our profession to be there to witness and report about this, is not going to be there in body. In spirit, I have no doubt that you will make your way to witness this somehow. 
I will miss your keen analysis and observation and hope that somewhere in some form, you will be watching this history in the making. 
My kindest memories and regards to you Tim, your family and colleagues, who I know will miss you, as will this fan and fellow journalist you never personally knew but whose trust you won over with your work.
J.M. De Jesus
President
QUADRANT TWO PR
Guttenberg, NJ

NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP

TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR

San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

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