HispanicPRNow

According to agency insiders, Quadrant Two Public Relations has been assigned the PR account of New York based event promoters, TV production and internet content house R. Paniagua, Inc.

“The fit with RPI is a good one, since their work is in both US Hispanic and general markets. RPI understands the need to hire an agency that has an impressive insight and track record of thought and tactical leadership in the Hispanic and Multicultural markets, in addition to strong general market capabilities,” said Jose Manuel De Jesus, President of Q2PR.

The assignment began with media relations for three major RPI events including the 21st Annual Hispanic Achievement Awards at Yankee Stadium, May 24; the DominoesStars.com National Puerto Rican Day Parade Celebrity Dominoes Party and tournament held at the cache LQ night Club in New York City on Wednesday, June 10; and McDonald’s FiestaTour Music Experience Tropical Night at the Seaport Concert Tribute to Eddie Palmieri’s 50th Anniversary in Latin Music, held June 11.

In addition, Q2PR will handle the 2009 Hispanic Heritage Day at the Ballpark and Latino Youth Baseball Initiative events produced by RPI with 10 pro-baseball teams in big league ballparks around the US.

RPI also produces events including Tropical Music Festivals at Orchard Beach, NY and North Miami Beach, FL, the World Domino Open at the Las Vegas Hilton, TV properties including the Latin Beat TV Show on BET Jazz, and internet properties including Latinobaseball.com, Latinoboxing.com, and VivaDomino.com among other exclusive media-leveraged event properties.

Quadrant Two PR (Q2PR) is a leading US Hispanic and Multicultural boutique PR agency. Q2PR was formed by J.M. De Jesus in 1994 and has a track record of services to companies throughout the Fortune 500 and beyond, including Ford Motor Company, Procter & Gamble, Colgate-Palmolive Company, Chase Home Finance, the FC Barcelona US Tour 2006, Pepsi, Anheuser Busch, CITGO/Petroleos de Venezuela, Main Events Boxing, and many others.

For further information about Quadrant Two Public Relations contact:
J.M. De Jesus or Leanne Drum at (646) 234-7196 or visit http://www.q2pr.com.

For further information about R. Paniagua, Inc. contact Ralph Paniagua at (212) 679-6755 or visit http://www.rpaniagua.com.

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NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP

TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR

San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

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December 3, 2007 – Guttenberg, NJ – Reminding marketers that bigger does not mean better, QUADRANT TWO PR President, J.M. De Jesús made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.

Twenty years of track record and assignment after assignment from both Fortune 500 and the small business community should be a tell-tale sign for anyone seeking a top level US agency to oversee their PR outreach,” said Jose Manuel De Jesus, President & CEO of QUADRANT TWO PUBLIC RELATIONS.  

“The results cannot be refuted and they do not belong to anyone in Latin America .  Our agency is run and operated by U.S. Domestic Hispanic market experts.  Some may tell you that you should be quick to grab up all the talent that exists in some Latin American country, my argument is that there is a whole lot better talent who can speak directly to your audience right here in the US of A.  One cannot possibly expect someone whose culture and creativity are adequate for super polarized Latin countries and then apply that same creativity and knowledge to the U.S. domestic landscape without the risk of failure 99 out of 100 times.” De Jesus went on to say. 

“It is for this reason that we wouldn’t import a global agency veteran with 50 years of experience in the African markets to do African American market.  It simply wouldn’t work because this is a different market,” De Jesus added.

Since 1994 QUADRANT TWO PR has offered its clients expert counsel including US Hispanic, multicultural and general market work that is superb.  Its past clients include Ford Motor Company, Procter & Gamble, Warner Brothers Pictures, Lista-Latina.com, CITGO, Chase Home Finance, Banco Popular, Wells Fargo, Fleet Bank and Hennessey among others.

“Every day we prove that much larger agencies are following our lead on media relations and PR in general by copying our releases and our style of approach to the media.  One guy even copied our name until he saw the tthere was no way he could outmarket us,” De Jesus added confidently.  “The larger agencies copy what we do all the time and their clients don’t seem to mind.  This week we were being considered by a Presidential campaign, next week the stars are the limit.” 

For more information log on to: www.q2pr.com.

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Contact:         J.M. De Jesús

                       (646) 234-7196

                        jm@q2pr.com

New York, NY – April 4, 2007 – QUADRANT TWO PR (Q2PR) CEO, J.M. De Jesús, announced today that his firm has been selected as a finalist in the Hispanic market account review for the Cash Zone® regional PR and marketing assignment.   

If selected, the assignment would represent the fifth banking and financial services client for the nationally respected boutique PR and Multicultural Marketing Communications firm.   In the past, Q2PR has represented four other banking and financial services companies including: Banco Popular (NY), Wells Fargo (LA), Fleet Boston (prior to its becoming part of Bank of America), and Chase Home Finance (National).  

About Q2PR: QUADRANT TWO PR is a nationally recognized General, Hispanic & Multicultural PR and Marketing Communications firm based in Guttenberg, NJ and operating throughout the US . The firm was started in 1994 as QUADRANT II MEDIA CORPORATION, and restructured under its new name in 2006.  The firm has served the Fortune 50 and 500, and other smaller and mid-sized entities seeking to get their messages out to the public and other constituencies. The firm operates in the business to business and business to consumer sectors and specializes in the US Hispanic market niche, in addition to its general market capabilities. To learn more visit http://www.q2pr.com

About J.M. De Jesús: José Manuel De Jesús is a bilingual media and marketing expert with over 20 years of experience as a journalist in TV, radio, print and the internet, US Latino marketing and public relations. In 1994 he began Quadrant II Media Corporation(renamed QUADRANT TWO PR in 2006), a national Hispanic market public relations and marketing communications firm and serves as its President & CEO. Q2PR’s portfolio includes work for some of America ’s largest and most successful corporations including: Ford Motor Company, Chase Home Finance, Kraft Foods, Eastman Kodak, Miss Clairol, Welch’s, P&G, PepsiCo and many others. In 2000 the firm was awarded the Ford Motor Company’s Minority Supplier, Minority Dealer Initiative account. De Jesús began his career an independent producer in the mid 80’s and in 1988 joined WPIX Channel 11 News as weekend assignment editor and community affairs reporter.  In the early 90’s he worked at WNYW Fox 5 News as an early AM assignment editor and field producer.  In the mid to late 90s he was a crime court and investigative reporter on Bronxnet News 67.  De Jesús is published in El Nuevo Essex (El Nuevo Group Newspapers), WorldVoiceNews.org (formerly USAVoice.org), LARitmo.com among other publications on Business, U.S. Hispanic Affairs, Latinos and the media, and general assignment news. In addition, J.M. is a member of the National Society of Hispanic MBA’s and Chairman of the Corporate Advisory Board of its Denver, CO chapter.

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