(New York, NY/Guttenberg, NJ) — April 29, 2009 – Influential boutique PR firm, QUADRANT TWO PR (Q2PR), announced the celebration of its fifteen years of doing business as one of the nation’s top Hispanic and multicultural marketing communications firms.
“We see it as an accomplishment to have even survived for a decade and a half,” says its President, José Manuel (“J.M”). De Jesús. “With global consolidation and the economic situation currently enveloping the nation it’s a true milestone for us.  This year-and for the next decade and a half-we look forward to continuing the expansion of our general market practice and a greater role in the U.S. Hispanic and multicultural markets by offering new services such as corporate media training, in addition to internet marketing capabilities.”

            Q2PR and its ownership and staff believe they have proven that its business model is sustainable, more viable, and better able to compete-and in some cases collaborate-with it’s much larger independent, holding company owned and affiliated agencies, top 25 Hispanic Advertising agency PR departments, and top 140 general market PR agency rivals, as listed by O’Dwyer PR Directories and publications. “We will continue to deliver our value proposition of personalized-‘turn on the dime’ PR services to our clients, in an even better fashion than we have for the past 15 years” De Jesús concluded.
            QUADRANT TWO PR (and its predecessor company Quadrant II Media Corp.) was formed by De Jesus in 1994. It first client was professional boxing promotion company Main Events Monitor, under the leadership of the late Dan Duva and the Duva family. Many other client projects from throughout and beyond the Fortune 500 followed as a result of the launch of this company.  Many firms and their agencies have utilized Q2PR’s proactive marketing and PR counsel.
            The firm has successfully completed work on behalf of companies including Team FC Barcelona, Ford Motor Company, Colgate-Palmolive, Bristol-Myers Squibb, Chase Home Finance, Pepsi, Anheuser Busch, Procter and Gamble, Perdue Farms, Kraft Foods, Welch’s Purple Grape Juice, Aveda, Wells Fargo, Banco Popular, and Fleet Bank, among many others.

Recent clients include the National Association of Hispanic MBA’s national leadership office in Irving, TX and its Denver, CO chapter; the National Society of School Nurses and the National Foundation for Infectious Diseases (through their AOR, the Cooney  Waters Group), Hispanic Heritage Day at the Ballpark in six MLB stadiums across the country, the CITGO Little League Baseball Equipment Giveaway Initiative in association with four big league baseball teams in dense Hispanic markets, Latinobaseball.com, Latinoboxing.com (through marketing agency and publishers, R. Paniagua, Inc.) 
            For further information about QUADRANT TWO PR or J.M. De Jesus, visit http://www.q2pr.com or contact us (646) 234-7196.
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By J.M. De Jesus

This week’s New Yorker cover page caricature depicting the Obamas as Muslim extremists and flag burners is over the top, in the opinion of this editor.

Is it a satirical view in its own right of how Republican war and fear mongers have characterized the Obamas?  Perhaps, but the cover is definitely in poor taste.  It’s bad enough that the conservatives are constantly at this man’s heels, but to have the press take way too much creative freedom is bad business and even worse satire. 

So in the opinion of HispanicPRNow, “Hey New Yorker, take a chill pill with the caricatures.” 

You guys ought to know better and while the satire IS cutting, we’re wondering whom it is you are trying to criticize, the conservatives for their portrayal, or the Obamas who just happen to have an African sounding name. 

We think you should print an apology and excuse yourselves for this kind of backhanded sleaze.

J.M. De Jesús

President

QUADRANT TWO PR

& Publisher, www.HispanicPRNow.blog.com

NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP

TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR

San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

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December 3, 2007 – Guttenberg, NJ – Reminding marketers that bigger does not mean better, QUADRANT TWO PR President, J.M. De Jesús made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.

Twenty years of track record and assignment after assignment from both Fortune 500 and the small business community should be a tell-tale sign for anyone seeking a top level US agency to oversee their PR outreach,” said Jose Manuel De Jesus, President & CEO of QUADRANT TWO PUBLIC RELATIONS.  

“The results cannot be refuted and they do not belong to anyone in Latin America .  Our agency is run and operated by U.S. Domestic Hispanic market experts.  Some may tell you that you should be quick to grab up all the talent that exists in some Latin American country, my argument is that there is a whole lot better talent who can speak directly to your audience right here in the US of A.  One cannot possibly expect someone whose culture and creativity are adequate for super polarized Latin countries and then apply that same creativity and knowledge to the U.S. domestic landscape without the risk of failure 99 out of 100 times.” De Jesus went on to say. 

“It is for this reason that we wouldn’t import a global agency veteran with 50 years of experience in the African markets to do African American market.  It simply wouldn’t work because this is a different market,” De Jesus added.

Since 1994 QUADRANT TWO PR has offered its clients expert counsel including US Hispanic, multicultural and general market work that is superb.  Its past clients include Ford Motor Company, Procter & Gamble, Warner Brothers Pictures, Lista-Latina.com, CITGO, Chase Home Finance, Banco Popular, Wells Fargo, Fleet Bank and Hennessey among others.

“Every day we prove that much larger agencies are following our lead on media relations and PR in general by copying our releases and our style of approach to the media.  One guy even copied our name until he saw the tthere was no way he could outmarket us,” De Jesus added confidently.  “The larger agencies copy what we do all the time and their clients don’t seem to mind.  This week we were being considered by a Presidential campaign, next week the stars are the limit.” 

For more information log on to: www.q2pr.com.

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Contact:         J.M. De Jesús

                       (646) 234-7196

                        jm@q2pr.com

14th ANNUAL HISPANIC HERITAGE DAY AT THE BALLPARK

CELEBRATION IN SIX BIG LEAGUE U.S. STADIUMS

URBAN YOUTH BASEBALL EQUIPMENT GIVE-AWAY

New York, NY — August 21, 2007 – R. Paniagua Inc., the Latino media content provider and media-leveraged special events marketing firm, announced two unique urban baseball programs in celebration of Hispanic Heritage Month 2007. 

            RPI, publisher of Latinobaseball.com, will produce its signature big league baseball event, Hispanic Heritage Day at the Ballpark in six stadiums including Miami, New York, Chicago, Los Angeles, Dallas and Houston throughout the month of September.

Now in its 14^th year of celebrating the legacy of Latinos in big league baseball, RPI has enhanced the program by allowing fans to vote for their favorite local player online, and designing an Urban Youth initiative that will distribute much needed baseball equipment to 200 teams in the Top 4 US Hispanic markets.  

“RPI consistently delivers relevant cultural promotions that deliver results to corporate sponsors and value to the community,” said Ralph Paniagua, President of R. Paniagua Inc., publishers of Latinobaseball.com.  “Now that our events and media properties have come of age, and the Latino contribution to baseball has surpassed all expectations and still continues to grow, the timing to introduce this multifaceted program is right on schedule. And in 2008 we will add an educational component.” Paniagua concluded. 

RPI’s Latinobaseball.com brings the rich culture of Hispanic Heritage Month and Latinos in baseball to greater prominence with the Hispanic Heritage Day at the Ballpark events. This year the HHD will honor the #1 local Latino player in New York, Chicago . Houston, Dallas, Los Angeles and Miami . But the added feature is that fans will have the opportunity to vote for their favorite player online at Latinobaseball.com. And one lucky fan in each market will participate in the pre-game presentation. 

RPI has enlisted the support of Miami-based Hispanic marketing agency BVK/Meka to develop an Urban Youth Baseball Initiative in four top US Hispanic markets for one of this agency’s top clients.  The initiative will provide baseball equipment bags to 200 youth baseball teams (Ages 12-13), selected by their local big league franchise in each of four major U.S. Hispanic market cities.  Each bag will contain 3 wooden bats, 1 dozen baseballs and 15 gloves for 12-13 year olds. Teams not selected can log on at the site for their chance to receive the custom made equipment bag.    

 “At BVK we know that for Latinos, baseball is an important part of our lifestyles, our psyches, our dreams and motivation.  We are proud to help our client participate in a program that keeps the dreams in our youth flourishing and promotes team play in inner-city Latino USA ,” said Gonzalo Gonzalez, Managing Director of BVK/Meka. 

  The R. Paniagua name has become synonymous with Latinos in baseball, publishing Latinobaseball.com, a site dedicated to preserving the history of Latinos in professional baseball in the US and the Caribbean .  

            Latinobaseball.com documents all of the past and present statistics and keeps rankings of the top Latino baseball players in the big leagues, in addition to historical statistics on the Caribbean Winter League and Caribbean World Series. Latinobaseball.com even contains a searchable database of every Latino who has played in Professional baseball by Country of origin and a Photo gallery that presents a historical overview of Caribbean baseball dating back to 1878.

RPI’s track record of success contains highlights such as being the first company to produce and broadcast the Caribbean World Series on US Television, Latino-themed English language television properties such as Latin Beat and VIVA America on BET Jazz channel, and the World Domino Tournament on ESPN Deportes. The company also introduced VIVA NY Magazine, the first US bilingual publication distributed monthly in the NY Daily News, in addition to publishing Latinoboxing.com and Latinobaseball.com. RPI produces some of the top US Latino cultural, musical and educational events in the genre today.   

For more information visit www.Latinobaseball.com or www.rpaniagua.com. 

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New York, NY – April 4, 2007 – QUADRANT TWO PR (Q2PR) CEO, J.M. De Jesús, announced today that his firm has been selected as a finalist in the Hispanic market account review for the Cash Zone® regional PR and marketing assignment.   

If selected, the assignment would represent the fifth banking and financial services client for the nationally respected boutique PR and Multicultural Marketing Communications firm.   In the past, Q2PR has represented four other banking and financial services companies including: Banco Popular (NY), Wells Fargo (LA), Fleet Boston (prior to its becoming part of Bank of America), and Chase Home Finance (National).  

About Q2PR: QUADRANT TWO PR is a nationally recognized General, Hispanic & Multicultural PR and Marketing Communications firm based in Guttenberg, NJ and operating throughout the US . The firm was started in 1994 as QUADRANT II MEDIA CORPORATION, and restructured under its new name in 2006.  The firm has served the Fortune 50 and 500, and other smaller and mid-sized entities seeking to get their messages out to the public and other constituencies. The firm operates in the business to business and business to consumer sectors and specializes in the US Hispanic market niche, in addition to its general market capabilities. To learn more visit http://www.q2pr.com

About J.M. De Jesús: José Manuel De Jesús is a bilingual media and marketing expert with over 20 years of experience as a journalist in TV, radio, print and the internet, US Latino marketing and public relations. In 1994 he began Quadrant II Media Corporation(renamed QUADRANT TWO PR in 2006), a national Hispanic market public relations and marketing communications firm and serves as its President & CEO. Q2PR’s portfolio includes work for some of America ’s largest and most successful corporations including: Ford Motor Company, Chase Home Finance, Kraft Foods, Eastman Kodak, Miss Clairol, Welch’s, P&G, PepsiCo and many others. In 2000 the firm was awarded the Ford Motor Company’s Minority Supplier, Minority Dealer Initiative account. De Jesús began his career an independent producer in the mid 80’s and in 1988 joined WPIX Channel 11 News as weekend assignment editor and community affairs reporter.  In the early 90’s he worked at WNYW Fox 5 News as an early AM assignment editor and field producer.  In the mid to late 90s he was a crime court and investigative reporter on Bronxnet News 67.  De Jesús is published in El Nuevo Essex (El Nuevo Group Newspapers), WorldVoiceNews.org (formerly USAVoice.org), LARitmo.com among other publications on Business, U.S. Hispanic Affairs, Latinos and the media, and general assignment news. In addition, J.M. is a member of the National Society of Hispanic MBA’s and Chairman of the Corporate Advisory Board of its Denver, CO chapter.

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