HispanicPRNow

According to agency insiders, Quadrant Two Public Relations has been assigned the PR account of New York based event promoters, TV production and internet content house R. Paniagua, Inc.

“The fit with RPI is a good one, since their work is in both US Hispanic and general markets. RPI understands the need to hire an agency that has an impressive insight and track record of thought and tactical leadership in the Hispanic and Multicultural markets, in addition to strong general market capabilities,” said Jose Manuel De Jesus, President of Q2PR.

The assignment began with media relations for three major RPI events including the 21st Annual Hispanic Achievement Awards at Yankee Stadium, May 24; the DominoesStars.com National Puerto Rican Day Parade Celebrity Dominoes Party and tournament held at the cache LQ night Club in New York City on Wednesday, June 10; and McDonald’s FiestaTour Music Experience Tropical Night at the Seaport Concert Tribute to Eddie Palmieri’s 50th Anniversary in Latin Music, held June 11.

In addition, Q2PR will handle the 2009 Hispanic Heritage Day at the Ballpark and Latino Youth Baseball Initiative events produced by RPI with 10 pro-baseball teams in big league ballparks around the US.

RPI also produces events including Tropical Music Festivals at Orchard Beach, NY and North Miami Beach, FL, the World Domino Open at the Las Vegas Hilton, TV properties including the Latin Beat TV Show on BET Jazz, and internet properties including Latinobaseball.com, Latinoboxing.com, and VivaDomino.com among other exclusive media-leveraged event properties.

Quadrant Two PR (Q2PR) is a leading US Hispanic and Multicultural boutique PR agency. Q2PR was formed by J.M. De Jesus in 1994 and has a track record of services to companies throughout the Fortune 500 and beyond, including Ford Motor Company, Procter & Gamble, Colgate-Palmolive Company, Chase Home Finance, the FC Barcelona US Tour 2006, Pepsi, Anheuser Busch, CITGO/Petroleos de Venezuela, Main Events Boxing, and many others.

For further information about Quadrant Two Public Relations contact:
J.M. De Jesus or Leanne Drum at (646) 234-7196 or visit http://www.q2pr.com.

For further information about R. Paniagua, Inc. contact Ralph Paniagua at (212) 679-6755 or visit http://www.rpaniagua.com.

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(New York, NY/Guttenberg, NJ) — April 29, 2009 – Influential boutique PR firm, QUADRANT TWO PR (Q2PR), announced the celebration of its fifteen years of doing business as one of the nation’s top Hispanic and multicultural marketing communications firms.
“We see it as an accomplishment to have even survived for a decade and a half,” says its President, José Manuel (“J.M”). De Jesús. “With global consolidation and the economic situation currently enveloping the nation it’s a true milestone for us.  This year-and for the next decade and a half-we look forward to continuing the expansion of our general market practice and a greater role in the U.S. Hispanic and multicultural markets by offering new services such as corporate media training, in addition to internet marketing capabilities.”

            Q2PR and its ownership and staff believe they have proven that its business model is sustainable, more viable, and better able to compete-and in some cases collaborate-with it’s much larger independent, holding company owned and affiliated agencies, top 25 Hispanic Advertising agency PR departments, and top 140 general market PR agency rivals, as listed by O’Dwyer PR Directories and publications. “We will continue to deliver our value proposition of personalized-‘turn on the dime’ PR services to our clients, in an even better fashion than we have for the past 15 years” De Jesús concluded.
            QUADRANT TWO PR (and its predecessor company Quadrant II Media Corp.) was formed by De Jesus in 1994. It first client was professional boxing promotion company Main Events Monitor, under the leadership of the late Dan Duva and the Duva family. Many other client projects from throughout and beyond the Fortune 500 followed as a result of the launch of this company.  Many firms and their agencies have utilized Q2PR’s proactive marketing and PR counsel.
            The firm has successfully completed work on behalf of companies including Team FC Barcelona, Ford Motor Company, Colgate-Palmolive, Bristol-Myers Squibb, Chase Home Finance, Pepsi, Anheuser Busch, Procter and Gamble, Perdue Farms, Kraft Foods, Welch’s Purple Grape Juice, Aveda, Wells Fargo, Banco Popular, and Fleet Bank, among many others.

Recent clients include the National Association of Hispanic MBA’s national leadership office in Irving, TX and its Denver, CO chapter; the National Society of School Nurses and the National Foundation for Infectious Diseases (through their AOR, the Cooney  Waters Group), Hispanic Heritage Day at the Ballpark in six MLB stadiums across the country, the CITGO Little League Baseball Equipment Giveaway Initiative in association with four big league baseball teams in dense Hispanic markets, Latinobaseball.com, Latinoboxing.com (through marketing agency and publishers, R. Paniagua, Inc.) 
            For further information about QUADRANT TWO PR or J.M. De Jesus, visit http://www.q2pr.com or contact us (646) 234-7196.
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NSHMBA PUERTO RICO HOSTS
MEDIA TRAINING WORKSHOP

TO BE PRESENTED IN SPANISH
BY J.M. DE JESUS OF QUADRANT TWO PR

San Juan, PR – July 1, 2008 –J.M. De Jesus will lead a workshop on Media Interview Techniques hosted by the National Society of Hispanic MBA’s Puerto Rico chapter on Tuesday, July 1, 2008 at the Colegio de Abogados in Miramar, Puerto Rico from 7 pm to 9 pm.  

“It’s important that professionals understand the multifaceted media landscape and varying agenda of news organizations and journalists when presenting their own messages and viewpoints to the public via the use of the media as a vehicle,” said José Manuel De Jesús, President of QUADRANT TWO PUBLIC RELATIONS, a nationally recognized PR agency specialized in media training and the US Hispanic and multicultural markets.

“Often times the professional is so excited that they landed the interview that they lose site that although the journalist may be acting friendly, he or she is not their friend, and has a job to do. There is no such thing as an ‘off the record’ remark,” De Jesus added.

“We are very happy to have Jose Manuel train us on this important topic, especially as the national media in Puerto Rico grows in importance, complexity and numbers,” said Ricardo Torres-Rivera, president of the NSHMBA Puerto Rico chapter.

The Colegio de Abogados de Puerto Rico ( Law College ) is located at Avenida Ponce de Leon #808.  A $25 donation is requested from participants and organizers expect the venue to be filled to capacity. The funds will be donated to the NSHMBA Scholarship.

What is NSHMBA? The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and over 7000 members (includes 3 chapters in formation) in the U.S. and Puerto Rico . It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S. , so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. (www.nshmba.org)

About QUADRANT TWO PR (Q2PR): Q2PR is nationally renowned boutique PR, Marketing Communications and Media Training agency based in Guttenberg, NJ and the NYC metro area, and resources in the Los Angeles, Ft. Lauderdale, and Boston areas.  Its work assignments have assisted entities within the Fortune 500 and beyond with professional, expert counsel on capturing market share and better serving the US Hispanic, Multicultural and General markets with customized marketing and PR campaigns, product launches, and artist/author/spokesperson tours. Q2PR has conducted new and traditional media relations initiatives for companies such as Procter & Gamble, Colgate Palmolive, Mead Johnson Laboratories, Bristol Myers-Squibb, FC Barcelona and Ford Motor Company among many others.  (www.q2pr.com)   

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